Simply “advertising to women” won’t help mining companies achieve gender diversity

This article was first published on 7 June 2013 in Mining Weekly, and was written by Esmarie Swanepoel.

“The way I look at gender is not about bodies, but about what it means to be a certain sex. Gender is the practice of performing that sex – the cultural expectations of a man or a woman,” Laplonge said.

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Simply advertising to women won’t help mining companies achieve gender diversity.